2012 Olympics
Dorset: after 2012 Games
After 2012 - a fantastic Dorset experience!
It would be a mistake to treat the London 2012 Games opportunity as the climax of a business’ performance. In fact, the benefits to the business can go far beyond any contract, sponsorship or licence opportunity that they may gain. The business may make international connections that will launch it into new markets, exports and new levels of performance. The official Games sponsors know they are likely to achieve phenomenal sales by retailing branded merchandise.
The competition itself will spread over a few weeks during July, however the build up of events from 2006 towards 2012 will increase as competitors and their families visit our shores to experience and train across our waters. The increased interest will attract international media attention which will naturally feature the Jurassic Coastline and other geographical features and historical landmarks alongside picturing well known and successful competitors. This will include our local Olympiads
We want to see Dorset businesses thrive leading up to, during and after the London 2012 Games.
The reputation local businesses establish as a supplier, supporter and business participant in the preparations for the London 2012 Games will be something that will always stay with them. They can capitalise on their knowledge, experience and contacts and secure working relationships for the future.
It is hoped that this guide will encourage Dorset businesses to accept this invitation to ‘get their business fit’ for the London 2012 Games and seize this truly unprecedented opportunity.
The ‘greatest show on earth’ is coming to London and Dorset. What are Dorset Businesses doing to get ready?
