LSC

Publicity

You must publicise the fact that ESF funds are partly funding your project.

This publicity should ensure that:

  • you make beneficiaries aware that the European Social Fund is partly funding their training; and
  • you raise awareness of the European Social Fund amongst potential beneficiaries and the general public.
To do this you must undertake at least one of the following activities in both of the following categories:


To raise awareness amongst beneficiaries:

  • display the ESF logo and acknowledge ESF co-financing on forms and literature going to beneficiaries; and/or
  • mention ESF in any induction programme.

To raise awareness amongst the general public:

  • display the ESF logo and include a narrative acknowledgement of ESF co-financing in general and course specific literature and publications about activities which are part funded by ESF; and/or
  • display the ESF logo and include a narrative acknowledgement of ESF support on literature or on exhibition stands at information events; and/or
  • acknowledge ESF support in press releases and interviews on specific items of news to generate local TV or radio coverage, articles in national / local newspapers and magazines and articles in trade and specialist press; and/or
  • refer to ESF support in speeches at award ceremonies, open days, lunch / dinner meetings.

The ESF logo relating to this project is shown at the top of this annex. You can get help on the use of the ESF logo from this office.

All ESF funding can be withdrawn from your project if you do not comply with this requirement.

Plaques to help publicise ESF support are available to applicant organisations and their subcontractors. The offer is open to providers delivering ESF activity under the direct bidding route or via co-financing.

The plaques can be obtained free of charge; please see below.



Publicity Guidance

Any organisation receiving LSC ESF funding needs to acknowledge the support they receive, by displaying the appropriate logos and publicising the activity and achievements funded by the programme.

Both the ESF and LSC logos need to appear on literature, in advertisements and on any materials used to promote the course such as exhibition panels, prospectuses or flyers.

In addition ESF funding requires all projects to use publicity to raise awareness amongst potential beneficiaries and the general public.

The LSC has put place a number of measures to help all projects meet these requirements including an ESF PR helpline and PR toolkit, packed with lots of advice and useful tips on publicising projects.

Please find below details of all the information metioned above.


LSC Logos

For full information on how to use the logo and artwork go to http://brand.lsc.gov.uk


ESF Logos

Logos and guidelines are available from Government Office for the West Midlands, email euro.funding@gowm.gsi.gov.uk  


ESF Plaques

Plaques are available free of charge, either from the LSC via your contract manager or direct from:

Corporate Document Services
7 Eastgate
LEEDS
LS2 7LY

Tel: 0113 3994040
Fax: 0113 3994205
Email: orderline@cds.co.uk  

On contacting CDS the following code needs to be quoted in order to obtain the plaques and the fixing kits. Please quote order code: ESF0001 


ESF Publicity Toolkit

Please click here to download or email: esfpr@iassmarts.com for a copy


ESF Publicity Workshop - June 2007

To download the presentation please click here.


ESF PR Helpline

The LSC has appointed PR agency IAS Smarts to provide additional advice and support to projects. This could be helping to identify good news stories, prepare press releases and case studies and identify who to send material to.

The ESF PR team can be contacted on 0121 456 3199, email esfpr@iassmarts.com  

Please ensure you have read the publicity toolkit before asking for further advice as many of your questions will be answered in there.


Briefing Note

The first in a series of briefing notes designed to help providers deliver their projects is focussed on publicity and will be circulated by email to providers. To view the latest briefing notes please click here. Alternatively you can request a copy by emailing esfpr@iassmarts.com  


Creative Support

Creativelaunchpad is a free service that can put you in touch with local design and media services, including: website design, graphic design, print management, video production, photography and community artists www.creativelaunchpad.co.uk


And Finally…

Please remember to keep evidence to show that you have complied with the requirements in order to ensure that your funding is not withdrawn. This would include copies of course literature, presentations, press releases and press cuttings. All ESF projects have to keep this evidence until 2014 and a briefing note with more information will be issued soon. If you would like to receive a copy please email esfpr@iassmarts.com