14-19 Year olds
Education Maintenance Allowance
The LSC is relaunching the ema campaign with a brand new look and feel that ties in with the Skills campaign, with another creative use of hands! You will be able to see the ads on TV, radio, magazines, newspapers, youth-interest magazines, cinema, bus interiors and sides, along with PR and online activity and a radio promotion. The TV starts from 24 March.
- The campaign will target 16-18 year olds, Parents and Teachers.
- Along with the message that you can receive up to £30 a week with ema, we will be telling young people about the wide range of courses that are available to them, particularly including the message that there are options inside and outside of the classroom.
- People will be encouraged to call 0800 121 8989 for more information or to apply. There is also an updated website with a new campaign-branded landing page
Find out more on the EMA area of Direct Gov
